The reason to add small amount of copper to sample to be cupelled is that lead (oxide) is absorbed by the cupel before copper (oxide) so when cupellation is complete there may be small amounts of copper in the button but no lead.
The reason you don't want lead in the button is that it causes cracking when rolling out the bead (If the button cracks enough, you may lose sample). Copper does not.
Finally, someone asked if the gold is pure after the assay process. Almost always not. There will be some silver retained depending on how well the process is carried out it can range between 0.1% to 1% of the final weight. For most accurate results follow goldsilverpro's suggestion of running a proof sample for correction purposes. The closer the proof sample is in composition or gold content to the sample, the more accurate the correction.