Like Harold said, it sounds like you're talking about brush plating. The gold plating solution is in a gel form probably to confine it and prevent it from running all over.
In the old days, we put a wad of glass wool on the end of about a 6" carbon rod. It was held on with a rubber band. The positive lead from the rectifier was hooked to the other end of the carbon rod. The negative lead was hooked to the object being plated. The glass wool was dipped (and re-dipped frequently) in whatever type plating solution was desired and brushed on the clean object being plated. In industry, special brush plating solutions (usually with a high metal concentration) are often used but, in practice, many regular plating solutions will work at the right voltage - usually from 2 to 4V, depending on the solution. You need enough glass wool to prevent the rod from shorting out on the part being plated.
In the old days, we put a wad of glass wool on the end of about a 6" carbon rod. It was held on with a rubber band. The positive lead from the rectifier was hooked to the other end of the carbon rod. The negative lead was hooked to the object being plated. The glass wool was dipped (and re-dipped frequently) in whatever type plating solution was desired and brushed on the clean object being plated. In industry, special brush plating solutions (usually with a high metal concentration) are often used but, in practice, many regular plating solutions will work at the right voltage - usually from 2 to 4V, depending on the solution. You need enough glass wool to prevent the rod from shorting out on the part being plated.