I would say per unit. There are 64 leads. If each of the bonding wires are 1/8" long, there is a total of 8" of wire. If 1/4" long, there is 16" total length.
Most gold bonding wire is either 0.001" or 0.0007" diameter. If .001", 1 troy oz will be 1 mile long = 63,360". If .0007", 1 tr.oz. = 2 miles = 126,720".
Therefore, @ a $950 gold market, using 8" of .0007" wire, the calculation is
(8/126,720) x 950 = $0.06
CORRECTION: I made an error. There seems to be 32 leads. Cut my numbers in half = about $.03 to $.12 each. Sorry. My math is OK but I never learned to count.
CORRECTION #2 I really screwed up on this thread. 1 tr oz of .001" 99999 gold wire would be 2 miles long instead of 1 mile. One tr oz of .0007" wire would be 4 miles long. This would reduce the bonding wire value of one of these parts to between $.015 and $.06. Of course, there are often other gold values in these parts besides the bonding wires.