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Viability of a new “Cash 4 Gold” business in 2025

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The refiners I helped get established were not scrap buyers they were chemical refiners. All lots came in from buyers of scrap and they were all processed in acid and all of the stones cleaned and returned to the client. Rarely were any stones removed so either the gemstones were, as an old acquaintance from the diamond industry called them, aquarium gravel, so they were worthless. But this is from a refiners perspective not a gemstone dealer.

One thing some refiners who buy in the goods do is set up a website or sell on eBay as finished goods. Considering the metals value is less than the finished piece value there is a decent mark-up. The thing is they sit on a substantial value in inventory until it sells.
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If I were setting up to maximize income, all of the larger stones, including diamonds would be mechanically cut free of the settings. Big stones and prong set diamonds are easy to snip out and you won't be getting it in as large lots which makes this impractical for a commercial refiner. All of the pavé set stones and channel sets which are easily damaged removing would be trimmed of the shanks and processed in aqua regia to recover the diamonds. The shanks are melted into the lots of karat scrap being shipped directly out for refining. This minimizes the number of diamonds actually requiring chemical refining and gets you paid for a good portion of the gold quicker.

One thing a lot of buyers do with cheaper goods is ship them to a refiner to melt and settle with cheap stones being part of the melt. This is foolish because melt losses can be justifiably high because of the non gold particles in addition to a natural melt loss are best performed in your own furnace so you can verify the melt loss results and ship a clean bar. You will have a melt loss from the refiner when he re-melts your bar but the gold content should not vary because only volatile non precious metals burn off and all of the cheap stones were burnt under your control so there is no worry.

So to summarize, melt and sample in house and ship bars which you have an XRF result for, and remove all larger stones for possible re-sale and accumulate goods with valuable stones (only the heads with stones, shanks cut off) and if you accumulate enough for stone removal, you can set up to do it later. There are many smaller shops that can handle this type of processing for you.

A lot of smaller refiners here on the forum can handle this for you and if you take back the gold from the refine you can ship it with your gold melts and get better rates on both ends. If you were to save up enough ring heads to make up a 10 ounce lot (probably 20-25 oz of goods before cutting the shanks) The gold yield will be in the 4.5-5 ounce range. Typically a refiner will charge $250 for a stone removal plus anywhere from 1-3% of the recovered gold. For a 10 ounce lot that translates to about 4.5 grams of gold the refiner keeps (at $90 a gram that's about $400 plus the lot fee $250.). So now you have an idea what to look out for in the future.
 
Hi everybody! New member here just looking for some insight on a subject I couldn’t find many recent threads on.

My partner and I are in the process of starting a brick and mortar “cash for gold” business in the heart of downtown of a 2.5M population American city who’s main industry is tourism and gambling. We’ve applied for all the necessary licenses and permits, have sufficient liquid assets to bankroll our startup, have purchased a portable XRF machine (Thermo Fisher Niton XL2), own the property and office space outright where our business will be located, etc.

What is the viability of this type of business in 2025? From what little I’ve read on this forum, I know that marketing is probably the biggest factor in terms of who is successful and who is not. We plan on heavily marketing the business online using pay-per-click ad campaigns. We’ve designed our location to be very competitive as far as attracting customers. For example: our central downtown location will be built into an existing Criminal Defense law firm. 95% of that firm’s clients pay cash up front to retain representation for their legal matters. The idea is to offer the gold buying service as a financing option to clients who might otherwise have to obtain money from their friends or family in order to hire an attorney.

As I said earlier, we will also be investing in other marketing options to reach potential new clients, especially (if not exclusively) online.

As far as security is concerned, we are taking a small private office located inside the law firm and converting it to be a secure space complete with bulletproof wall panels, a walk-up “bank teller” style window with adequate ballistic glass for handling all transactions, and a controlled entry ballistic grade door. Cameras are already installed at various positions throughout the entire law office building and additional cameras will be installed to cover the secure office space where the gold/cash transactions will occur. Inside the 12x10 foot secure room will be the XRF machine, a computer and printer, a large safe, scales, etc. Also of major note is the fact that two, armed security guards patrol the law building during business hours and, once we open for business, one of the guards’ duties will be tailored to patrol and oversee primarily the law office’s reception area and the controlled access hallway leading up to the bank-style teller window and C4G office door. Keep in mind that there are about 100 law office personnel working in offices within the same building as the cash for gold office.

What am I missing? Any advice as to equipment, additional security measures, marketing?

There are two competing cash for gold locations within 1-2 blocks of us. One is a pawnshop.

That’s about all I can think of for a first post. Thanks in advance for your attention and advice

Tons of places buy metal. Why should a seller go to you over an established buyer already in business ?

You can spend a ton of ad dollars , pay more for metal to get your share but it eats into your profits and you have to play the long game.

In your town you’d be better off money wise opening a pawn shop and loaning money. In your town they make a very good ROI. , but the licensing is limited. You might have to buy someone out to acquire one.

You can buy metal a few times from someone until they have none but with money lending its loan , redeem , loan again. multiple times.

Good luck in your venture.

Been there done that dept. :)


GOG
 
I think @Jake 's location where the folks need cash quickly, combined with the fact that the cash they receive is not attached to a percentage interest due weekly from pawning the piece is a big plus. Bring in your gold and sell it outright for cash.

I think the biggest issue is the hold the gold for 30 days requirement. I went to Kitco and looked at some 30 day price swings and they can be quite large. Enough to prevent any profit. The OP may as well go to a casino and make (or lose) money at the tables. I would get a politician involved, explain to them how you will document the buyers details and have a photo ID image as well as photographic detail of all pieces purchased. Holding the goods for 30 days only makes you price the service higher and hurts the seller. Make it about fairness to the seller because they are voters. You can email the local police all images daily and if they find something stolen you can give them the sellers ID. From a policing point of view they get eyes on stolen goods daily and if someone comes in to report a theft, they can pick the piece off a photo on the spot. It's more efficient and it doesn't gum up a business opportunity. The futures market these days is wild and accurate business fixes not as common as it was a few years back.
 
Either that, or hedging against a gold ETF is going to be necessary. 30 days is rough.

I know that you can hedge automatically with bigger buyers like Metalor, but I'm not sure how small the amount can be....or what they charge for the service.
 
You can also leave your metal at a major like Metalor and at the end of a day if you bought in 5 ounces, you sell 5 ounces from pool. Then you get paid what you pay out. Small startups may take time to build up a pool account.
 
I think @Jake 's location where the folks need cash quickly, combined with the fact that the cash they receive is not attached to a percentage interest due weekly from pawning the piece is a big plus. Bring in your gold and sell it outright for cash.

I think the biggest issue is the hold the gold for 30 days requirement. I went to Kitco and looked at some 30 day price swings and they can be quite large. Enough to prevent any profit. The OP may as well go to a casino and make (or lose) money at the tables. I would get a politician involved, explain to them how you will document the buyers details and have a photo ID image as well as photographic detail of all pieces purchased. Holding the goods for 30 days only makes you price the service higher and hurts the seller. Make it about fairness to the seller because they are voters. You can email the local police all images daily and if they find something stolen you can give them the sellers ID. From a policing point of view they get eyes on stolen goods daily and if someone comes in to report a theft, they can pick the piece off a photo on the spot. It's more efficient and it doesn't gum up a business opportunity. The futures market these days is wild and accurate business fixes not as common as it was a few years back.
This is how most "we buy gold" place do business here. The small guys are mostly stuck holding until a 5oz lot is reached before selling. That can hurt some, some have no problem with it. Because of the way I handled my refining 5oz lots were not an option. Luckily I found a buyer that would take mine in one ounce at a time knowing I was producing an ounce a week or slightly more. Over the long term it helped us both.
 
Hi Jake,

My approach to this matter is slightly different from yours or others...

You said that there is a lot of people who you presume are potential customers to bring you their gold to sell....therefore I personally would not refine anything, if they bring you jewelry...and most probably that would be the bigger share of your income source, I would shine them up and sell it as it is to willing tourists who want to buy a souvenir...

No need for any complication.....you just buy it....polish it, and put it right on sale for a little extra to cover expenses...

Only destroyed jewelry is worth processing, everything else is good to sell as is...you will get cash flow right on spot after sale.

So within your problem lies the solution as well.....buy from those willing to sell and sell to those willing to buy for their girlfriend, fiance, mothers and so on as gifts...

Believe me, less hustle and paperwork and more cash for you.....it could be the same location or a small jewelry shop on a busy place, street, plaza where lots of tourists are lurking...

It`s just my opinion, it does`nt necessary reflect the right solution but you might consider it, before investing in a bigger operation.

BTW, you can get very old and pretty stuff from people, which are rare and carry more value than its gold content.

Pete
 
I was in a pawn shop in the Smokey Mountain area a couple of years ago and they operated on selling the better jewelry. It was located near a large casino and the winners liked to spend their winnings as much as the losers wanted to pawn their stuff. While I was there they sold a custom ring to a lady for $25,000, while selling the husband a mans ring to the tune of $15,000. I spent $20 on a used a fishing reel and felt just as good with customer service as those two buying the expensive jewelry.
 

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