JoeMattie said:
This is my take on your idea. Critiques?
Nice idea, though, to me, you sure wasted a lot of good 'real estate' around that picture.
I'd thin out the 'wood' stuff and make the picture bigger, but also make sure to have your contact info in that part of the page as well - after all, it is extremely likely that all your 'tags' will be pulled in a hurry
and then how will others contact you?
I do really like the picture though - not sure if everyone (i.e., 'common man') will get the point - the only way to know is to try it out and see if it works, just like any advertisements.
There is a ton of truth in the old "Test, Test, TEST" method, that's for sure.
I recently put out some flyers with just simple text tables, listing what I buy for resale.
Flyer #1 - states "WANTED - We pay you CASH for your old..." and the table listing things. Similar 'WANTED' at the bottom, with lines reversed.
RESULT: Got taken regularly, though very few calls.
So, I wanted to change the flyer to get more direct to the person to 'Call Now'...
Flyer #2 - states "NEED CASH? CALL NOW!", with similar other wording
RESULT: Hardly a flyer touched! As I put these at a self-storage place, I felt that would get some results, but it just didn't - really missed the audience there (although the managers really liked it - they have been one of my regulars, selling me their gold, silver and various other bits regularly...)
Flyer #3 - changed back to headlines like #1, but revamped the page a bit to include E-Scrap (I don't like the word E-Waste, but may have to use it as many people seem to know that better)
RESULT: Have seen the flyers go out again, though have only been there for a few days, so no result on calls yet.
What I HAVE seen (and in my opinion GREAT results) is a campaign on craigslist - I've picked up a couple dozen computers and several 'scrappers' that have only brought over a few pieces just to see how I buy, etc. Yes, I pay for the scrap - because they bring it to me, saving me time and gas. There's no real need to have a van or anything except for the run to sell metals, etc., which pays so little that I have found it best to just run a 'FREE' ad on craigslist and that stuff goes away really fast!
Also from this ad campaign (I wrote several ads and refresh them every few days), I have a couple of larger accounts that have called, though nothing substantial from it just yet.
What it all boils down to is - just figure out what you want, how much you want to put into it and start putting something out there - you will get some results and if you need different results, change what you are doing - remember, the definition of idiocy is to keep doing the same thing and expect different results!
Get out there and test your ideas - then report them back here. We are all interested in seeing what is working for others.